Backlinks are links that lead you from one website to another. Not all backlinks are the same — some are more useful for improving your website’s visibility. Dofollow backlinks are important because they help search engines see your site as trustworthy. But what exactly are dofollow backlinks, and how do they work?
Content Guide:
- What are Dofollow Backlinks?
- Dofollow vs. Nofollow Backlinks
- Why are Dofollow Backlinks Important?
- How Do They Work?
- Best Tools for Checking Dofollow Links
What are Dofollow Backlinks?
Dofollow backlinks are hyperlinks that pass SEO value from one site to another. Think of them as a way to show trust. When a website links to yours with a Dofollow link, it tells search engines like Google, “This content is trustworthy and worth ranking.” These links boost your authority and help push your pages up in search engine results.
Read more: What is the Difference Between a Backlink and a Hyperlink?
Dofollow vs. Nofollow Backlinks
The main difference between a dofollow and nofollow backlink is how they interact with search engines. While dofollow links pass link juice (SEO value), nofollow links don’t.
Nofollow links still lead users to your site, but they signal to search engines that the link shouldn’t influence rankings. For instance, nofollow links are often used for sponsored content, ads, or comments, where the linked site shouldn’t get an SEO boost.
So, while nofollow links can drive traffic, they won’t help your site climb the search engine results pages (SERPs) like dofollow links can.
(Source: SE Ranking)
(Source: SE Ranking)
Read more: Anchor Text vs. Hyperlink — What is The Difference?
Why are Dofollow Backlinks Important?
Dofollow backlinks are crucial because they directly influence your site’s search ranking. The more high-quality Dofollow backlinks you have, the more likely your site is to rank higher in search results. These links tell search engines that your content is relevant, trustworthy, and valuable.
In simple terms, they act as a bridge of authority between sites, helping your website gain visibility.
How Do They Work?
Search engines browse through websites by following links to discover new pages. If a site links to yours with a dofollow link, it’s like giving search engines a green light to follow the link and pass on some of that site’s authority. Over time, as you collect more of these valuable backlinks, your site’s ranking and domain authority improve.
How to Find Dofollow Links in a Page & on Your Website?
You can quickly determine if a link is dofollow or nofollow by checking its HTML code. Right-click the link and select ‘Inspect.’ If you see rel=”nofollow” in the code, it’s a nofollow link. If there’s no such tag, it’s a dofollow link. There are also SEO tools like Moz and Ahrefs that simplify this process by showing the type of links pointing to your site.
(Source: Envato)
How to Build Dofollow Backlinks?
Building dofollow backlinks takes effort, but it’s worth it. Start by producing quality content that adds real value, making it easier for others to recognise its worth. Consistency and authenticity in your content will encourage trust and organic linking over time. Here are some ways you can do to start building your backlinks:
Read more: 80+ Powerful Dofollow Backlinks that actually work!
- Create a Resource Page
Develop a comprehensive resource page on a topic related to your niche. Include valuable information, tools, or guides that others in your field would find useful. Promote this page to encourage others to link to it.
- Write Guest Posts
Identify reputable blogs in your industry and pitch them article ideas. Ensure your post includes a dofollow link back to your site. Start by reaching out to three blogs this week.
- Leverage Social Media
Share your quality content on your social media platforms. Reach out to your followers and encourage them to share your posts. This can lead to organic backlinks from others who find your content valuable.
- Participate in Online Communities
Join relevant forums, Facebook groups, or Reddit threads. Provide helpful insights or answers to questions, and include a dofollow link to your content when it’s relevant to the discussion.
- Create Infographics
Design visually appealing infographics that present valuable information. Infographics are highly shareable, so submit them to infographic directories and offer them to bloggers in your niche to use, along with a dofollow link back to your site.
- Conduct Interviews or Expert Roundups
Reach out to experts in your field and ask if they’d be willing to participate in an interview or contribute to a roundup post. When you publish the content, they are likely to share it, leading to more dofollow backlinks.
- Utilise Broken Link Building
Look for broken links on well-known websites within your niche. Use online tools to identify these. Contact the website owner, let them know about the broken link, and propose your content as a replacement.
- Host Webinars or Workshops
Organise informative webinars or workshops related to your niche. Share the links on your social media platforms and feature them on your website. After the event, share the recorded sessions, which can attract links from attendees and bloggers covering the topic.
- Create Case Studies
Showcase your work or a unique project in a detailed case study. Case studies are valuable resources for others in your field, making them likely to link back to your work as a reference.
- Regularly Update Your Content
Regularly revisit and update your old content to keep it relevant and fresh. Updated posts tend to attract more backlinks, as they provide current and relevant information that others want to share.
(Source: Envato)
Dofollow Backlinks Best Practices
To build a strong backlink profile, it would be wise to keep a quality checklist to be consistent:
- Quality Over Quantity
Focus on obtaining backlinks from reputable, high-authority sites. A few links from trustworthy sources can be more beneficial than numerous links from low-quality sites.
- Natural Link Building
Stay away from purchasing links or using link farms, as these tactics can result in penalties from search engines. Instead, aim for organic links earned through valuable content and genuine engagement.
- Diverse Sources
Don’t rely on just one type of backlink. Having a diverse range of backlinks will improve your overall link profile. Include links from blogs, news sites, directories, and social media to create a well-rounded profile.
- Relevance Matters
Make sure the websites linking to you are closely related to your niche. Relevant backlinks carry more weight and positively impact your site’s authority.
- Monitor Your Backlinks
Frequently monitor your backlinks with tools like Ahrefs or Moz. This helps you identify new backlinks, spot potential spammy links, and assess the overall health of your profile.
- Engage in Relationship Building
Connect with influencers, bloggers, and content creators within your niche to build relationships. Networking can lead to valuable backlink opportunities through collaborations and mutual sharing.
- Utilise Guest Blogging Strategically
When guest posting, choose sites that align with your niche and audience. Provide high-quality content that adds value, and ensure your link is dofollow.
- Create Shareable Content
Focus on creating content that is easily shareable, like infographics, guides, or how-to articles. This type of content is more likely to be linked to by others in your industry.
- Leverage Social Proof
Encourage users to share your content by including social sharing buttons on your website. The more your content is shared, the greater the chance of gaining backlinks.
- Stay Updated on SEO Trends
Keep up with changes in search engine algorithms and backlinking trends. Staying informed helps you adapt your strategy and maintain effective backlink building.
Best Tools for Checking Dofollow Links
Leverage these tools to help you monitor your dofollow links:
Shows you who is linking to your site and whether those links are dofollow or nofollow.
Provides link metrics, including the type of links pointing to your site.
Allows you to track your backlink profile and identify which links are passing SEO value.
A free tool that helps you see which sites link to you, including the types of links. You can monitor your overall link health and identify any potential issues.
Conclusion
Dofollow backlinks are a powerful tool in the SEO world. They pass on authority, improve your ranking, and can be the difference between being buried in search results or ranking on the first page. By understanding how to find, build, and track them, you’re setting your website up for long-term success. So, roll up your sleeves, and start building those valuable links!
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