International SEO optimises your website for users in different countries and languages. It involves using hreflang tags, creating multilingual content, and adapting SEO practices to meet regional search engine preferences.
This enhances your site’s global visibility, driving more organic traffic and improving the user experience for diverse audiences.
International Keyword Research
Identifying relevant keywords in different languages and regions, considering cultural nuances and language variations.
Website Structure
Creating a clear and logical site structure that allows search engines to understand the relationship between different language and regional variations of your website.
Content Optimisation
Adapting website content to resonate with audiences, including translating text, currency, units of measurement, and cultural references.
Hreflang Implementation
Implementing hreflang tags to indicate to search engines the language and geographical targeting of different versions of your website.
GEO Targeting
Using geo-targeting techniques, like structured data markup, to appear in local search results. It includes optimising website content and metadata for local search terms.
Google MyBusiness
Optimise Google My Business listings for each business location, ensuring accurate local information like address, phone number, and website URL.
Having visibility online is essential for survival in the digital environment. SEO Agency will highlight your business, directing customers from the search results page to your website. Our SEO experts know what it takes to fire the fuse that will blow your competitors away.
International SEO packages include intensive keyword research and analysis, structural site adjustments, and significant site optimisations to help you rank on the first page of search results.
International SEO and local SEO focus on different types of audiences. International SEO aims to reach people all over the world. It does this by making the website available in different languages, using special tags to show which region it targets, and creating content that fits various cultures. This approach also involves picking the right type of website address and ensuring it works well everywhere.
Local SEO, however, targets people in specific areas, like a city or town. It involves setting up and optimizing Google My Business listings, getting mentions from local websites, and using keywords relevant to the local area. The content often highlights local events and news. Building connections with local businesses and influencers also helps improve local visibility.
Both types of SEO aim to increase a website’s visibility but use different methods. International SEO focuses on language and cultural differences to reach a global audience, while local SEO aims to establish a strong presence in a particular community. The choice depends on whether a business wants to attract a global or local audience.
Factors | International SEO | Local SEO |
Content Needs | High – must create unique content even if selling the same services | Low – only focused on one region |
Cost | High – SEO team need to manage and optimise multiple website | Low – Only need to focus on one website |
When to use | Business that target multiple countries or regions | Busineess that only focus on certain region or city |
Competitor Analysis | Analyse international competitors and market | Analyse local competitors |
International SEO is the same act of optimising a website to rank for keyword but for different countries & Languages. This is commonly done by performing language localisation on the website.
International SEO works by having the website optimised for other countries by using the local languages. For example if you want to rank for china then it would be wise to translate the content of your website to chinese as well.
The hreflang tag is used because duplicated content would often hurt a website seo, hence, the hreflang is commonly used to avoid this which would have the goal of stopping confusion for google search bots when seaching through your website.
Mainly try to find a SEO agency that is knowledgable about the other countries and know the languages. This way they are more likely to create an effective internation seo camp
Like mentioned, it varies depending on the keyword. The results could appear in the first few day but some it takes months or even years. ( it highly depends on if google likes it or not )
International SEO is important it help your website to rank for different keywords in different countries.