Local SEO helps improve a website so it attracts customers and builds brand awareness in a specific area. It’s ideal for small businesses that want to reach customers in a particular city or region.
Local SEO services show search results that match the user’s current location. To make your website show up in these results, use keywords related to your target location in your site content. This increases the chances of your website appearing in search engine results.
International Keyword Research
Identifying relevant keywords in different languages and regions, considering cultural nuances and language variations.
Website Structure
Creating a clear and logical site structure that allows search engines to understand the relationship between different language and regional variations of your website.
Content Optimisation
Adapting website content to resonate with audiences, including translating text, currency, units of measurement, and cultural references.
Hreflang Implementation
Implementing hreflang tags to indicate to search engines the language and geographical targeting of different versions of your website.
GEO Targeting
Using geo-targeting techniques, like structured data markup, to appear in local search results. It includes optimising website content and metadata for local search terms.
Google MyBusiness
Optimise Google My Business listings for each business location, ensuring accurate local information like address, phone number, and website URL.
In today’s digital world, online visibility is crucial for success. Our SEO Agency will put your business in the spotlight, driving customers from search results straight to your website. Our SEO experts know exactly how to ignite the spark that will leave your competitors in the dust.
Our Local SEO packages offer comprehensive keyword research and analysis, structural site improvements, and powerful optimisations to help your website rank on the first page of search results.
International SEO and local SEO focus on different types of audiences. International SEO aims to reach people all over the world. It does this by making the website available in different languages, using special tags to show which region it targets, and creating content that fits various cultures. This approach also involves picking the right type of website address and ensuring it works well everywhere.
Local SEO, however, targets people in specific areas, like a city or town. It involves setting up and optimizing Google My Business listings, getting mentions from local websites, and using keywords relevant to the local area. The content often highlights local events and news. Building connections with local businesses and influencers also helps improve local visibility.
Both types of SEO aim to increase a website’s visibility but use different methods. International SEO focuses on language and cultural differences to reach a global audience, while local SEO aims to establish a strong presence in a particular community. The choice depends on whether a business wants to attract a global or local audience.
Factors | International SEO | Local SEO |
Content Needs | High – must create unique content even if selling the same services | Low – only focused on one region |
Cost | High – SEO team need to manage and optimise multiple website | Low – Only need to focus on one website |
When to use | Business that target multiple countries or regions | Busineess that only focus on certain region or city |
Competitor Analysis | Analyse international competitors and market | Analyse local competitors |
Local SEO or Geo Targeting SEO is an technique to boost its visibility in local searches, especially on Google’s SERPs. It helps businesses connect with local customers that is looking for certain products or services online.
Local SEO involves optimising various aspects of a business’s online presence to improve its visibility in local search results. This includes optimising Google Business Profile listings with accurate and detailed information and so on.
Local SEO is essential because it helps businesses appear in local search results which connecting them with potential customers in their geographic area leading to more traffic or sales.
You can start at evaluating the agency’s experience and expertise, how long have been the agency is in the field of work their success in local business SEO case studies or client testimonial.
Local SEO typically ranks faster than usual but it varies depending on the keyword. In some cases it would rank on the first day of performing Local SEO optimisation. But a general duration it would take is around 4 months or more.